IFC has launched the “Life is beautiful” campaign about 3 years ago and successfully established strong emotional bonding between ifc mall and shoppers by not only focus on the material offerings at ifc but the inner values and spirit of beautiful life in all aspects of lives.

With the well developed theme, our task in 2019 is to continue and uplift the brand image by further tapping into the special and meaning moments & interactions with our shoppers so as to make the mall a cherished part of their lives.